Mr. Brendan Wauters, CEO of Glow Group received “Thailand’s Top Corporate Brand Values 2017” award in Energy and Utility sector which have the highest growth in corporate brand values worth Baht 65,339 million from Professor Dr. Bundhit Eua-arporn the President of Chulalongkorn University on 16 August 2017 at Sukree Kaewcharoen Auditorium, the Stock Exchange of Thailand.
Thailand’s Top Corporate Brand Values 2017 was initiated by M.S. in Marketing program, Faculty of Commerce and Accountancy, Chulalongkorn University and the Stock Exchange of Thailand. It was derived from the study on “Thai Corporate Brand Valuation” which used the evaluation methodology called "Corporate Brand Success Valuation" (CBS Valuation). It is an integrative approach that takes into account three important concepts of business administration, i.e. marketing, finance, and accounting, for brand value evaluation of companies with transparency. The evaluation has yielded the result of the highest corporate brand value in each of the 13 sectors. Over the past 6 years, CBS Valuation has been one of the tools widely trusted by business leaders in brand valuation and corporate sustainability development goals setting.
Thailand’s Top Corporate Brands Award is an annual award presented in recognition of publicly-listed companies with superior corporate brand values and to raise awareness on the importance of corporate branding as a vital component for ensuring business sustainability in Thailand.